The Big O is a square-lip crankbait that was the first "million-seller" for Cotton Cordell. It is a proven lure that is still catching plenty of big bass. The buoyant body and cover-deflecting ability of the Big O are unmatched by other square lips. The attached pictures provide a photographic description and close-up details of the lure.
The Big O is a game-changer for square-lip crankbaits. It started the craze and is still leading the charge. The buoyant body of the Big O allows it to float on the surface of the water, making it easier to see and track. This feature is especially useful when fishing in murky or muddy water.
The cover-deflecting ability of the Big O is unmatched by other square lips. This feature allows the lure to move in a more natural manner, making it more effective in attracting fish. The Big O is designed to mimic the movement of prey, which is what attracts most fish.
The Big O is a must-have for any angler who wants to catch big bass. It is a proven lure that is still catching plenty of big fish. The attached pictures provide a photographic description and close-up details of the lure, so you can see for yourself how effective it is. If you want to catch more fish, the Big O is the lure for you.


